As a digital marketer and media specialist, I’ve had the opportunity to lead a variety of creative and strategic projects across industries—from music and education to beauty, e-commerce, and food service. For SaSongs.com, I built a content and lead-generation strategy around free weekly guitar tutorials, growing the YouTube channel to 87,000+ subscribers and building it into a revenue-generating channel. I built and manage PixelPars.com, a Shopify-hosted e-commerce store specializing in Persian heritage apparel and art—handling product content creation, on-page and technical SEO, and ongoing performance monitoring to grow organic traffic and conversions. I designed and launched ParastooAhovan.com, an artist portfolio site, where I provided photography, videography, and ran digital campaigns to promote art exhibitions. At OrchiLux.com, I built the company website, created product videos, optimized SEO, and helped launch advertising campaigns on Amazon and Google. Each of these projects reflects my passion for blending design, strategy, and technology to help brands grow and connect with their audience.

Sasongs.com – Learn Songs. Play Better.

Client: Personal Project
Role: Founder, Designer, Content Strategist
Website: sasongs.com
YouTube: @sasongs (87K+ subscribers)

Overview
Sasongs is a digital platform created to help musicians learn and play their favorite songs with confidence. The site offers downloadable tabs and sheet music, along with free video tutorials and tips through the Sasongs YouTube channel. It’s designed to make the learning process more engaging and accessible for guitarists and other players.

My Work
I designed and built the website using WordPress, focusing on usability, mobile-friendliness, and a smooth download experience. I set up lead generation forms connected to an email marketing system that offers weekly free tutorials to subscribers. On the content side, I’ve grown the YouTube channel by producing regular short-form tutorials and performances, all linked back to the website to drive traffic and sign-ups.

Result
Sasongs has quickly become a go-to resource for players looking for accurate tabs and easy-to-follow lessons. The email list continues to grow, and the YouTube channel has built a strong community of nearly 10,000 engaged subscribers.

ParastooAhovan.com – Artist Portfolio and Online Gallery

Client: Parastoo Ahovan
Role: Web Designer, Content Creator, Marketing Support
Website: parastooahovan.com

Overview
ParastooAhovan.com is the official portfolio site for Parastoo Ahovan, a visual artist and educator. The goal was to create a clean, modern website that would highlight her artwork, exhibitions, and creative process in a way that felt both personal and professional.

My Work
I designed and developed the website using WordPress, with a focus on responsive layout, easy navigation, and clear presentation of her artistic vision. I also handled photography and videography to capture her work, studio sessions, and events. In addition, I supported her exhibition campaigns by running targeted social media promotions and setting up email sign-up forms to help gather RSVPs and build her mailing list.

Result
The website now serves as a central space where visitors can explore Parastoo’s work, learn about upcoming exhibitions, and connect with her creative journey. It reflects her voice and supports her efforts to grow her audience and professional opportunities.

I produced this video to showcase Parastoo’s studio, with original music I composed and performed on a Persian instrument called the Setar. In the video, Parastoo introduces herself, gives a tour of her studio, and discusses several of her artworks.

This is one of my recent promotional videos, created for Parastoo’s latest exhibition in New York. The idea that came to mind was to give more life to her paintings by animating them. I produced both the video and audio, incorporating AI tools to enhance the final result. Since its release, the video has received numerous shares, comments, and views, helping generate strong engagement around the exhibition.

PixelPars – Persian Heritage Apparel & Art Store
Client: PixelPars  –  https://www.pixelpars.com/
Role: Content Creation · SEO Monitoring · E-commerce Support
Platform: Shopify · Instagram · Email Marketing

Project Overview
PixelPars is an e-commerce brand specializing in Persian heritage-inspired apparel, wall art, and lifestyle products—t-shirts, hats, mugs, and accessories celebrating Persian culture and design. The goal is to build a cohesive brand presence, drive organic traffic through search and social, and grow steady sales through the Shopify storefront.

What I’ve Done

  • Content Creation: Produce product photography, listing copy, and visual assets across the Persian Heritage, Wall Art, and seasonal collections to keep the storefront fresh and on-brand.
  • SEO Monitoring: Track and optimize on-page SEO—product titles, descriptions, and metadata—to improve organic search visibility for niche, culturally-specific search terms.
  • Storefront Management: Support ongoing Shopify store operations, including product organization, collection structure, and seasonal merchandising (Christmas, Fall, Music collections).
  • Brand Presence: Maintain the brand’s Instagram (@pixel.pars) and email list to build audience touchpoints beyond the storefront.

Impact
PixelPars has grown into a multi-collection Shopify store with a consistent content cadence and improving search visibility—helping a niche cultural brand compete for organic discovery against larger, generic print-on-demand competitors

Client: OrchiLux
Role: Brand Developer · Web Designer · Content Creator · SEO & Marketing Strategist
Platforms: WordPress · Instagram

Project Overview
OrchiLux is a beauty technology brand specializing in premium LED light therapy masks designed for skincare and wellness. I was brought in during the pre-launch phase to build the brand’s online presence, establish its visual identity, and create high-quality marketing assets ahead of its market entry.

What I Did

  • Website Design & Development: Built a professional, mobile-optimized website highlighting product features, benefits, and educational content to position OrchiLux as a trusted beauty tech brand.

  • Professional Photography & Videography: Produced high-resolution product images, lifestyle shots, and promotional videos showcasing the LED mask’s use, design, and skincare benefits.

  • SEO & Content Strategy: Implemented keyword research, meta optimization, and on-page SEO to improve organic visibility and prepare for future e-commerce traffic.

  • Social Media Setup & Strategy: Launched branded Instagram

Impact

The work provided OrchiLux with a complete digital foundation—professional branding, an optimized website, engaging content, and an active social presence—positioning the company for a successful product debut on Amazon and other online marketplaces.

OrchiLux LED Mask – Promotional Video Campaign
I created two optimized versions of this promotional video to maximize reach across different platforms:

  • 9:16 Vertical Format – Tailored for Instagram Reels, TikTok, and mobile-first social audiences.

  • 16:9 Horizontal Format – Designed for YouTube, website embedding, and ad placements.

Both versions feature professional product photography, lifestyle shots, and motion graphics to highlight the LED mask’s benefits. They were part of OrchiLux’s pre-launch branding efforts, driving awareness before their Amazon debut.

First United Methodist Church – Youth Director & Social Media Manager
As Youth Director, I organize and manage youth events, from weekly gatherings to large-scale activities, ensuring engaging and meaningful experiences for students. I lead social media strategy and content creation for Instagram @youthumc, designing graphics, capturing photos and videos, and crafting posts that promote events, share updates, and highlight youth involvement. My work blends event coordination with digital storytelling to build a vibrant and connected community.

Italian Pizza Pub – Manager, Social Media Marketer, & Designer
At Italian Pizza Pub, I combined my operational leadership role with a strong focus on digital marketing and brand presentation. In addition to managing daily operations, I designed a visually appealing and easy-to-navigate restaurant menu that enhanced the dining experience and reinforced brand identity.

Key Marketing & Design Contributions:

  • Menu Design: Created a professional, branded menu layout that showcased products clearly and aligned with the restaurant’s style.

  • Facebook Campaigns: Developed and executed targeted Facebook ads that boosted sales, increased customer traffic, and promoted special offers.

  • Daily Content Creation: Posted engaging daily content, including high-quality food photography, promotional graphics, and event announcements, driving ongoing customer engagement.

  • Brand Consistency: Ensured that all visual and written materials—both in print and online—maintained a cohesive tone and aesthetic.

This experience allowed me to merge design skills, social media marketing, and operational management into a unified strategy that consistently attracted and retained customers.

Italian Pizza Pub Menu
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