As a digital marketer and media specialist, I’ve had the opportunity to lead a variety of creative and strategic projects across industries—from music and education to beauty, e-commerce, and food service. I built GuitarLot.net, a gear review blog and affiliate site, complete with branded YouTube and Instagram channels. For SaSongs.com, I implemented a lead-generation strategy using Mailchimp pop-ups to deliver free weekly tutorials, supporting a YouTube channel with over 9,800 subscribers. I designed and launched ParastooAhovan.com, an artist portfolio site, where I provided photography, videography, and ran digital campaigns to promote art exhibitions. At OrchiLux.com, I built the company website, created product videos, optimized SEO, and helped launch advertising campaigns on Amazon and Google. Most recently, I began working with Koobiday, a kabob food truck brand, to develop their website, social presence, and overall digital identity. Each of these projects reflects my passion for blending design, strategy, and technology to help brands grow and connect with their audience.

Sasongs.com – Learn Songs. Play Better.

Client: Personal Project
Role: Founder, Designer, Content Strategist
Website: sasongs.com
YouTube: @sasongs (9.8K+ subscribers)

Overview
Sasongs is a digital platform created to help musicians learn and play their favorite songs with confidence. The site offers downloadable tabs and sheet music, along with free video tutorials and tips through the Sasongs YouTube channel. It’s designed to make the learning process more engaging and accessible for guitarists and other players.

My Work
I designed and built the website using WordPress, focusing on usability, mobile-friendliness, and a smooth download experience. I set up lead generation forms connected to an email marketing system that offers weekly free tutorials to subscribers. On the content side, I’ve grown the YouTube channel by producing regular short-form tutorials and performances, all linked back to the website to drive traffic and sign-ups.

Result
Sasongs has quickly become a go-to resource for players looking for accurate tabs and easy-to-follow lessons. The email list continues to grow, and the YouTube channel has built a strong community of nearly 10,000 engaged subscribers.

ParastooAhovan.com – Artist Portfolio and Online Gallery

Client: Parastoo Ahovan
Role: Web Designer, Content Creator, Marketing Support
Website: parastooahovan.com

Overview
ParastooAhovan.com is the official portfolio site for Parastoo Ahovan, a visual artist and educator. The goal was to create a clean, modern website that would highlight her artwork, exhibitions, and creative process in a way that felt both personal and professional.

My Work
I designed and developed the website using WordPress, with a focus on responsive layout, easy navigation, and clear presentation of her artistic vision. I also handled photography and videography to capture her work, studio sessions, and events. In addition, I supported her exhibition campaigns by running targeted social media promotions and setting up email sign-up forms to help gather RSVPs and build her mailing list.

Result
The website now serves as a central space where visitors can explore Parastoo’s work, learn about upcoming exhibitions, and connect with her creative journey. It reflects her voice and supports her efforts to grow her audience and professional opportunities.

I produced this video to showcase Parastoo’s studio, with original music I composed and performed on a Persian instrument called the Setar. In the video, Parastoo introduces herself, gives a tour of her studio, and discusses several of her artworks.

This is one of my recent promotional videos, created for Parastoo’s latest exhibition in New York. The idea that came to mind was to give more life to her paintings by animating them. I produced both the video and audio, incorporating AI tools to enhance the final result. Since its release, the video has received numerous shares, comments, and views, helping generate strong engagement around the exhibition.

SamiraStudio – Custom Apparel & Print-on-Demand Store

Client: SamiraStudio
Role: Web Designer · E-commerce Setup · Marketing Support
Platforms: WordPress · Etsy · TeePublic · Pinterest

Project Overview
SamiraStudio is a creative apparel brand specializing in unique, custom-designed t-shirts and print-on-demand merchandise. The goal was to build a cohesive digital presence across multiple platforms, driving both direct and marketplace sales while establishing a recognizable brand identity.

What I’ve Done

  • Website Development: Designed and launched a branded, mobile-friendly website to showcase products and direct customers to storefronts.

  • Etsy Store Creation: Built and optimized the Etsy shop with SEO-friendly product listings, high-quality images, and keyword-rich descriptions to improve search visibility.

  • TeePublic Integration: Set up and managed TeePublic to expand the brand’s reach and product catalog.

  • Pinterest Marketing: Created and grew the SamiraStudio Pinterest account, which currently attracts over 31,000 monthly views, driving additional traffic to products and storefronts.

  • Sales Growth: Implemented cross-platform promotional strategies resulting in consistent orders and increasing brand visibility.

Impact
With an established presence on multiple platforms and a growing Pinterest audience, SamiraStudio is successfully leveraging e-commerce and social media to reach new customers and generate steady sales.

Client: OrchiLux
Role: Brand Developer · Web Designer · Content Creator · SEO & Marketing Strategist
Platforms: WordPress · Instagram

Project Overview
OrchiLux is a beauty technology brand specializing in premium LED light therapy masks designed for skincare and wellness. I was brought in during the pre-launch phase to build the brand’s online presence, establish its visual identity, and create high-quality marketing assets ahead of its market entry.

What I Did

  • Website Design & Development: Built a professional, mobile-optimized website highlighting product features, benefits, and educational content to position OrchiLux as a trusted beauty tech brand.

  • Professional Photography & Videography: Produced high-resolution product images, lifestyle shots, and promotional videos showcasing the LED mask’s use, design, and skincare benefits.

  • SEO & Content Strategy: Implemented keyword research, meta optimization, and on-page SEO to improve organic visibility and prepare for future e-commerce traffic.

  • Social Media Setup & Strategy: Launched branded Instagram

Impact

The work provided OrchiLux with a complete digital foundation—professional branding, an optimized website, engaging content, and an active social presence—positioning the company for a successful product debut on Amazon and other online marketplaces.

OrchiLux LED Mask – Promotional Video Campaign
I created two optimized versions of this promotional video to maximize reach across different platforms:

  • 9:16 Vertical Format – Tailored for Instagram Reels, TikTok, and mobile-first social audiences.

  • 16:9 Horizontal Format – Designed for YouTube, website embedding, and ad placements.

Both versions feature professional product photography, lifestyle shots, and motion graphics to highlight the LED mask’s benefits. They were part of OrchiLux’s pre-launch branding efforts, driving awareness before their Amazon debut.

First United Methodist Church – Youth Director & Social Media Manager
As Youth Director, I organize and manage youth events, from weekly gatherings to large-scale activities, ensuring engaging and meaningful experiences for students. I lead social media strategy and content creation for Instagram @youthumc, designing graphics, capturing photos and videos, and crafting posts that promote events, share updates, and highlight youth involvement. My work blends event coordination with digital storytelling to build a vibrant and connected community.

iFloorit.com – Freelance Flooring Business (While Pursuing Degree)While attending university, I founded and branded iFloor IT, a flooring services business, to help fund my education. I managed every aspect of the business—from branding and advertising to client acquisition and project delivery.

Key Contributions & Achievements:

  • Brand Creation & Positioning: Developed the iFloor IT brand identity to stand out in a competitive local market.

  • Digital Advertising Campaigns: Designed and launched multiple paid and organic campaigns on Facebook and Craigslist, driving significant visibility and inquiries.

  • Lead Generation & Sales: Successfully generated multiple high-value projects directly from online ads, resulting in a steady stream of revenue.

  • End-to-End Business Management: Oversaw client communication, estimates, scheduling, and service delivery while balancing full-time academic commitments.

This hands-on experience gave me valuable skills in small-business marketing, online ad optimization, and client relationship management—skills I continue to apply in larger-scale marketing roles today.

Italian Pizza Pub – Manager, Social Media Marketer, & Designer
At Italian Pizza Pub, I combined my operational leadership role with a strong focus on digital marketing and brand presentation. In addition to managing daily operations, I designed a visually appealing and easy-to-navigate restaurant menu that enhanced the dining experience and reinforced brand identity.

Key Marketing & Design Contributions:

  • Menu Design: Created a professional, branded menu layout that showcased products clearly and aligned with the restaurant’s style.

  • Facebook Campaigns: Developed and executed targeted Facebook ads that boosted sales, increased customer traffic, and promoted special offers.

  • Daily Content Creation: Posted engaging daily content, including high-quality food photography, promotional graphics, and event announcements, driving ongoing customer engagement.

  • Brand Consistency: Ensured that all visual and written materials—both in print and online—maintained a cohesive tone and aesthetic.

This experience allowed me to merge design skills, social media marketing, and operational management into a unified strategy that consistently attracted and retained customers.

Italian Pizza Pub Menu

GuitarLot – Gear Reviews for the Modern Musician
Client: Personal Project
Role: Founder, Designer, Content Creator
Website: guitarlot.net
Social Media: @guitarlot on Instagram and YouTube

Overview
GuitarLot is a content-driven project I started to help musicians—especially beginners—discover and understand music gear through short-form videos, blog posts, and affiliate reviews. The site is built around quick, honest gear insights that are easy to consume and share.

My Work
I designed and launched the website using WordPress and Elementor, keeping the layout clean, fast, and optimized for SEO. I also created the GuitarLot brand and social media channels, producing multiple YouTube Shorts and Instagram Reels to kickstart audience engagement. To begin monetization, I integrated Amazon affiliate links with click tracking and started testing early analytics strategies using tools like Google Analytics and Rebrandly.

Result
Although still new, GuitarLot is steadily gaining traction. A few early videos have begun drawing organic views, and the platform is set up for growth. Next steps include expanding blog content, growing the email list, and partnering with gear brands and influencers to bring more value to the music community.

Koobiday – Persian Street Food on Wheels
Client: Koobiday (Food Truck Startup)
Role: Brand Developer, Web Designer, Social Media Strategist
Status: Ongoing Project
Platform: WordPress, Instagram, Facebook, Google Business

Overview
Koobiday is a new food truck venture introducing the bold, authentic flavors of Persian street food to East Tennessee. Focused on kabobs, wraps, and fresh sides, the business needed a full digital foundation to support its launch—including branding, web design, and local marketing.

My Work
I’ve been working with the Koobiday team from the ground up—designing a responsive website with pages for the menu, booking, and customer reviews. I also set up and branded their Instagram and Facebook pages, creating launch content, teaser posts, and reels to build excitement. On the branding side, I’ve helped shape their visual identity, voice, and tone, while optimizing their local presence on Google to make the truck easy to find once it hits the road. Photo and video content production is underway to capture the food experience and bring the flavor to life online.

Status
Currently in pre-launch, the project is building buzz through social channels and early marketing efforts. The official website and food truck rollout are on track for later this year.

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