FetchFlow CRM – B2B Digital Marketing Strategy
Developed a comprehensive $200K/year digital marketing plan for FetchFlow CRM, targeting pet service providers in major North American metro areas. The strategy included persona development, a TOFU–MOFU–BOFU funnel, paid search and social ad campaigns, lead magnets, and a 5-part email nurture sequence. Defined KPIs such as <$40 CPL, 20% demo-to-trial conversion, and 3:1 ROAS. Integrated UTM tracking, landing page tagging, and lead scoring directly into the CRM for measurable results.
Green Cube Solutions – Account-Based Marketing Strategy
Developed a targeted ABM plan for Green Cube Solutions, focusing on building high-value partnerships with key clients. Using Roofing by McCallister as a pilot account, the strategy included assigning a dedicated account manager, offering priority scheduling, conducting quarterly reviews, and providing peak-season discounts. The plan emphasized customer intelligence gathering, eco-friendly branding benefits, and a scalable approach for expanding to additional clients after a 90-day evaluation.
Personalized Marketing Case Study – South Florida Storm Water Solutions (SFSWS)
Developed a targeted marketing strategy to engage HOA presidents and decision-makers in flood prevention services. Designed an HOA scoring system to prioritize outreach, created localized campaigns using real flood case studies, and produced a prevention-focused video storyboard (“Pay Me Now or Pay Me Later”) to drive urgency without fear tactics. Executed through multi-channel placement, including direct mail, personalized videos, retargeting ads, and email campaigns. Success metrics centered on lead generation, video engagement, and scheduled assessments.
Black Rifle Coffee Company – B2B Trade Show Strategy
Project Type: Strategic Marketing Campaign · B2B Event Strategy
Event: Outdoor Retailer Summer Market 2025
This project involved developing a comprehensive B2B trade show strategy for Black Rifle Coffee Company (BRCC) to reconnect with specialty retail and hospitality partners, strengthen brand positioning as a high-margin premium coffee provider, and drive wholesale orders.
Key Deliverables:
Target Audience Profiling: Focused on boutique lodges, campgrounds, independent outdoor retailers, and specialty coffee shops with buyers valuing American-made, mission-driven products.
Campaign Themes:
Brew Bold. Build Loyalty. – Highlighting profit margins, customer loyalty, and bold flavor.
Small Batch. Big Mission. – Emphasizing veteran ownership, purpose-driven partnerships, and premium quality.
Multi-Platform Content: Created social media posts (X, Facebook), TikTok video concepts, and on-site promotional banners to engage trade show attendees.
Event Engagement: Designed booth strategies including live demo brew sessions, storytelling visuals, and tailored sales rep introductions for known retailers and new prospects.
Testing & Optimization: Conducted internal polling to identify the most impactful theme, with “Small Batch. Big Mission” emerging as the preferred message for trust and emotional connection.
Impact:
The strategy positioned BRCC as both a premium product and a mission-driven partner, ensuring a strong emotional connection with potential wholesale buyers while providing tactical tools for trade show engagement and follow-up.
Curb Appeal Pros – Property Services for College Town Rentals
This project focused on creating a multi-channel marketing strategy for Curb Appeal Pros, a franchise-based service provider specializing in exterior cleaning, landscaping, parking lot striping, and apartment turnover services in high-demand college towns.
What I Did
Landing Page Design – Developed a conversion-focused homepage highlighting service benefits, trust signals, and a strong call-to-action to drive quote requests.
White Paper Development – Produced an industry-focused white paper, Maximizing Rental Occupancy, outlining the cost of delays, benefits of a single provider, and Curb Appeal Pros’ proven reliability in college markets.
Video Storyboard – Designed a one-minute promotional video concept to visually communicate speed, reliability, and full-service offerings.
Lead Generation Campaign – Wrote and structured targeted B2B emails and follow-up messages, incorporating social proof and free assessment offers to improve response rates.
SMS Outreach – Created concise, professional text messages to secure appointments with property managers.
Impact
The strategy positioned Curb Appeal Pros as a trusted, scalable partner for property managers facing high-volume, time-sensitive turnovers, with messaging tailored to demonstrate both reliability and local accountability.
Avocado Market Data Analysis – Pricing & Demand Insights
As part of a data analytics project, I examined avocado sales data across multiple U.S. regions to uncover pricing trends, seasonal demand patterns, and opportunities for targeted marketing. The analysis revealed:
Regional Pricing Variations – Identified consistent price differences between markets (e.g., San Francisco vs. Las Vegas) and their impact on profit margins.
Seasonal Demand Spikes – Detected significant sales surges during Q1 and Q4 tied to events like the Super Bowl and holidays, informing inventory and supply chain planning.
Organic vs. Conventional Trends – Found that organic avocados command higher prices but lower volumes, highlighting niche marketing opportunities in high-income areas.
These insights demonstrated how descriptive analytics can guide pricing strategy, inventory management, and market targeting to optimize revenue in the fresh produce sector.
Visual Exploration Using IBM Cognos Analytics – Conducted a data-driven analysis of customer engagement and revenue patterns for a financial services dataset. Leveraged IBM Cognos’ AI-driven insights, visualizations, and dashboards to uncover key revenue drivers, high-value customer segments, and promotional opportunities—highlighting the platform’s power in guiding strategic marketing decisions.
Red Ventures Digital Strategy Optimization
This case study analyzes how Red Ventures’ marketing team can leverage Tableau to visualize user behavior data and refine their digital strategy. By examining device types, browsers, operating systems, and conversion patterns, the study identified that most traffic comes from desktop users, Chrome is the dominant browser, and Windows 10 is the leading OS. Insights such as peak phone order times (around 2 PM) and high-value direct traffic informed strategic recommendations like optimizing for desktop, enhancing peak-time support, and tailoring promotions. The project demonstrates how interactive dashboards in Tableau can drive informed, data-backed marketing decisions.
Rideshare Pricing Prediction – Case Study
This case study applied linear regression to forecast ride-hailing fares using historical ride and weather data from the Boston area. Key predictors included distance, surge pricing, and time of day, with results showing moderate accuracy (RMSE ≈ $11.38). The model provided actionable insights into pricing trends, helping platforms like Uber and Lyft make informed operational decisions.